While Google is a very popular search engine we cannot undermine the popularity of Bing and Yahoo. Many of your potential customers just might be using Bing or Yahoo to find stuff online. Very often apps and various web applications use Bing or Yahoo to look for the required information online. Bing has over 9.6 billion searches in a month. So if you are wondering about the usage of Bing, don’t undermine its popularity. It is also popular as a background search engine by numerous softwares.
Start YoursWhy Bing and Yahoo AdWords?
Bing is a Microsoft search engine. Microsoft also owns Yahoo and AOL. When you use Bing search words you also gain the advantage of having your ads displayed on Yahoo and AOL search engines. You can leverage the benefit of ads on website powered by Yahoo and Bing. The greatest advantage of Bing is that it also serves all the Microsoft sites.
Bing AdWords work in a slightly different manner as compared to Google. Technically Bing has been rated as a better search engine and delivers genuine and unbiased results. Google search results are known to be manipulated. The quality of results by Bing and Yahoo far surpass Google. This is the main reason the popularity of Bing and Yahoo continue. Bing is the umbrella under which Yahoo, AOL will operate and it is called Bing Ads.